Women in Need – 25 year campaign

Women In Need Society was created from the vision of one woman who, after fleeing an abusive relationship with her two young sons, wanted to create a place where women in distress could come to receive free clothing and other goods with dignity, independence and respect. Operating four thrift stores, a centralized sorting and distribution centre, four Family Resource Centres, and a Free Goods Program, WINS works with over 80 partner agencies acting as a conduit to provide important connections between clients and the resources they require.

And now, WINS celebrates its 25th year.

The design for the campaign around the 25th focused on three core components: a silver butterfly, derived from their log and carrying the traditional colour of a 25th year anniversary; photos of women whose lives have been changed by this non-profit organization; and, a vibrant colour palette suggesting hope and optimism. Here’s a look at towers and a Community Impact Report, combining all of these.

Women In Need
WINS report cover
WINS fold-out pages