20 Aug Beakerhead 2017 Program Guide
Calgary’s annual smash up of art, science and engineering is set to take over the city in just a few weeks, but GOOD Company has been busy working with this awesome organization for months leading up to it. Pictured here is the program guide, which you’ll be seeing around town any day now! Using Beakerhead’s colours and typefaces, we added board game-like illustrative elements to communicate this year’s theme, “Snakes and Ladders”. It is, of course, referencing that popular and timeless game, but also speaks to the “ups and downs of the journey of invention”. There will be 14 sites around Calgary that are connected by this theme.
“It’s not a typical board game – but rather a way to explore the ingenuity of homo sapiens in a hands-on way! At every site, you can move on in one of two directions. As you follow a route through Calgary, you’ll experience first hand what every explorer knows – your path is shaped by timing and hunches.” says Beakerhead.
Intriguing? Pick up one of these guides, or check out Beakerhead’s website for the latest information. See you there!